WorkBC

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Challenge

WorkBC has a vast amount of jobs, information, stats, career planning services and videos that can help in the job seeking process, but users know little about WorkBC's service offerings, or how to navigate their many websites and find information relevant to their needs. With a view to making it more user-friendly and simpler for users to understand and employ as a key job finding tool, WorkBC approached us to help find the right way of presenting content, consolidating superfluous information, mapping a plan for the future, and ultimately making it happen with a clean site redesign.

Solution

With nothing more than a logo to go off of, we began by developing comprehensive brand style guidelines that would inform everything from the tone used to the visual look and feel of the site and all of its creative assets. A large focus for the redesign was in making the site more modern and accessible to users. To do this we employed a responsive design, and relied heavily on clear visuals and infographics to reduce unnecessary content, making the overall experience much more visual and much less complex.

Realizing that people come to BC not just for a job, but for BC and the lifestyle itself, we highlighted photography of the region to help capture the true spirit of why people want to work here. Combining these nods to BC scenery with a very flat design that stripped out superfluous elements and made the site (and all of its content) easy to understand, we ultimately designed a new brand and platform – validated through formal usability testing – that will better help connect job seekers with employers.

In addition to hosting BC’s largest job bank, we’ve created a number of innovative applications designed to help job seekers and students figure out the careers that are right for them, the locations they’re in demand, and the skills and education they need for them. The first, Labour Market Navigator, transforms dense and difficult-to-understand labour market data into simple and easy-to-understand infographics that help BC job seekers make informed career decisions that meet the Province’s labour market demand. The second, #FindYourFit (in development) uses a fun and interactive quiz to recommend careers that would be of interest to students, as well as the in-demand regions in the province that would best fit their individual lifestyles.

Results

Within just 3 months since launch, we’ve experienced a 300% increase in registered employers with over 7,000 now posting up to 400 new jobs per day; over 10,000 registered job seekers; and a total of 12,300 job postings. Early industry recognition for the site includes – so far – being named semi-finalist in Kentico’s Site of the Year, as well as in User Experience Magazine’s “Best Public Service Experience” category.

Highlights

  • Complete overhaul of WorkBC’s digital platform
  • Responsive redesign of BC’s biggest online job board
  • 7,000+ Employers and 10,000+ Job Seekers registered in first 3 months, with 400 new jobs posted daily

Silver Award Winner- User Experience

Strategy of the Year Finalist

Design for Experience Awards Semi-Finalist: Public Sector Experience 2014

Design for Experience Awards Semi-Finalist: Bringing Order to Big Data 2014

BCTIA Technology Impact Awards Adoption of Technology 2014

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WorkBC

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