Destination Canada

destinationcanada

Challenge 

As Destination Canada’s web development and maintenance partner for 9 years and counting, we’ve helped to develop and enhance hundreds of digital solutions. When we first inherited Destination Canada’s entire web development and maintenance account, the organization had 13 different websites on a variety of platforms and CMSes, and they were spending thousands of dollars a year on maintenance. 

How me made life better 

We assessed their entire technology stack and built them a roadmap for now, next and future – focusing on streamlining their processes and systems to align with their mandate of promoting travel to and within Canada. As part of their roadmap, we re-architected their entire back-end and migrated all of their web properties to a consistent Drupal CMS platform – providing ease-of-use for administrators. Since migrating their 13 landmark websites to Drupal, we’ve created numerous user-focused solutions that include: 

•    Keep Exploring: With four competing websites, we merged these properties into one cohesive, responsive platform. Keep Exploring is now Destination Canada’s go-to hub for users looking to visit Canada – customized to serve 11 different international locales. 

•    Locals Know: As part of an initiative to inspire Canadians to travel within Canada, we developed a campaign website that featured strong call-to-actions to increase travel package bookings. The site received 450,000 unique visitors, 2.2 million page views in just six weeks, and over 4,000 destinations and 1,500 travel packages uploaded to the site by users. 

•    MyCTC Intranet: We worked with Destination Canada to create “My CTC,” a central web portal for its staff to easily search for and share news and real-time information, access tools and resources to support their day-to-day tasks. The intranet received an average of 100-200 daily visits, serving over 200 team members across international office locations. 

•    Media Centre: We redesigned and customized this website for media and news publication organizations to provide story ideas, an extensive asset library and press releases – with the goal of increasing media attention for Destination Canada’s work and Canada’s offerings. Within 3 months, the site achieved a 150% increase in traffic, with approximately 138,000 visitors from over 190 countries.

Highlights

  • Development partner for almost a decade
  • Over 200 digital projects delivered
  • Lead Drupal implementation
  • Serves international audiences

Built on Drupal

Communication Arts Webpick of the Week February 1, 2013

Communication Arts Webpick of the Day May 15, 2012

Applied Arts Single Integrated Campaign 2010

Applied Arts Single Integrated Campaign 2010

New Media Award Travel, B2B 2010

W3 Award Silver Winner: Travel 2010

Interactive Media Award Outstanding Achievement: Travel/Tourism 2010

Interactive Media Award Outstanding Achievement: News 2010

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