Digital Marketing Specialist

Location: Toronto

FCV Interactive is a full-service agency. As a result of exciting new business wins, we are seeking a Digital Marketing Specialist to join our Customer Experience team. Culture is very important to us and we believe that smart, passionate and fun people build great companies. As a Digital Marketing Specialist you will work with a talented team creating digital experiences that make life better.

Responsibilities

  • Conduct in-depth discoveries with clients on business goals and marketing objectives to understand their business and craft digital marketing strategies
  • Create digital marketing campaign plans, digital briefs, media plans and creative reviews to communicate to clients the approach and expectation during campaign execution
  • Make strategic recommendations on marketing tactics, asset development, content creation and design
  • Develop and execute digital campaigns and programs including SEM, display, remarketing, video, mobile, email and social marketing
  • Help drive ROI for clients
  • Communicate success of marketing campaigns to clients through concise, insightful and actionable reporting
  • Act as Project Manager when required working closely with resourcing, designers/developers, and 3rd parties to ensure deliverables are completed on time and on budget; meeting quality standards
  • Support the Business Development team by being a subject matter expert in digital marketing, write key content for new business proposals, RFPs and case studies, participate in pitches and presentations to demonstrate expertise and provide accurate estimates for proposed work
  • Champion the latest digital marketing solutions and develop and train junior team members on campaign development and execution
  • Inform clients on best practices for SEM, SEO, Google Analytics and social marketing
  • Stay up to date on the digital marketing industry including new advertising features, research tools, market trends, behavioural trends, emerging platforms and technology -communicate opportunities and expertise to clients and staff
  • Using knowledge of data/analytics assist the Data Team constructing meaningful and actionable recommendations/reports

Skills and Experience

  • Minimum of 5 years’ experience in a digital marketing role
  • Extensive experience leading SEM, SEO, display, email, video and social marketing campaigns and programs
  • Understanding of Google Analytics, Google Tag Manager, Google Data Studio and other industry tools
  • Excellent communication and writing skills, particularly for creating web content
  • Ability to conduct market research and training
  • Strong experience with client communications and presentations
  • Bachelor degree or higher in business and/or marketing or equivalent experience
  • Self-motivated and able to work well in a collaborative team environment
  • Demonstrated ability to multi-task and deliver meticulous work on time
  • Strong analytical skills and data-driven thinking
  • Proficiency with Google AdWords, Facebook Ads Manager, Facebook Power Editor and other digital marketing management platforms. Certifications are preferred
  • Experience with web-based content management systems (CMS)
  • A sense of humour and positive attitude

FCV offers a competitive + comprehensive salary and benefit package. Please forward your resume to: recruiting@fcvinteractive.com. We look forward to hearing from you!

Thank you for your interest in FCV Interactive. Due to the large volume of resumes we receive, we are only able to contact those applicants that are most qualified for each position.

Please no calls from recruiters or employment agencies. FCV Interactive does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, FCV Interactive will not consider or agree to payment of any referral compensation or recruiter fee.

FCV Interactive is an Equal Opportunity Employer.

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