Karyn Zuidinga

Senior Director, Research & Strategy

karyn zuidinga

Karyn is one of FCV's strongest champions for evidence-based strategy and design. She helps to lead the team gathering insights and validating findings to produce elegant UX solutions across our largest and most complex accounts. 

Before FCV, Karyn ran Analytic Design Group (ADGi), one of the top user experience consultancies on the West Coast - acquired by FCV in 2016. She grew from being a solo entrepreneur to leading a vibrant team of expert practitioners in user research, UX strategy and design. With Karyn at the helm, ADGi delivered innovative UX solutions for clients including AT&T, Amazon, Adobe, BC Government, BC Housing, Capital Group and Samsung.

Karyn also teaches UX Strategy, a course in the Digital Strategy Certificate Program at UBC Continuing Studies - and has also developed their online UX Strategy course.

Karyn holds a Master of Publishing from Simon Fraser University.

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