Alastair Macmichael

Senior Director, Digital Strategy

alastair macmichael

Alastair comes fresh from the UK. His experience comes from a wide range of clients and leadership roles; working with the brands of PepsiCo at an International level providing strategy and insight into consumers digital worlds through to shifting visitor experiences at attractions such as the London Eye and Madame Tussauds. He has an enormous wealth of knowledge across the board having also worked brands such as Williams F1, Fiat Chrysler Automobiles, Tottenham Hostpur Football club, 02 Telefonica and BUPA and has been Managing Director of an agency in the UK. His strength and depth of experience across all things customer and agency related saw him move to a not-for-profit as an Executive Board Director, heading up digital services. Here he provided digital services and consultancy into Public Sector, Education, 3rd Sector and local Government, whilst also restructuring the department to refocus on customer centric design.

Alastair has a BSc. in Sport and Exercise Science and has worked with many elite athletes and teams (all this before going digital).

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