August 21, 2013
VANCOUVER, BC – FCV Interactive is pleased to announce the addition of Tamsin Smith to the role of Director, Service Design. A new position, she will be responsible for evolving FCV’s service design platform as the agency introduces the European-born practice to private and public organizations across Canada.
“More and more what’s separating an industry’s players is the service that surrounds the product offering,” explains Johann Starke, FCV’s President & CEO. “Service design is all about helping organizations stand out by pinpointing just where, when and how they can provide better, more meaningful value to their customers. As an agency, some of FCV’s most exciting work has been rooted in this approach and we are thrilled to bring Tamsin aboard to help cement FCV’s leadership position in the field.”
Prior to joining FCV, Tamsin was a Service Design Consultant in Europe, where she helped global brands like BBC Radio, Eurostar, Mercedes-Benz, Virgin Atlantic and Vodafone use design to improve their customers’ experiences across multiple channels and touch-points. With over ten years’ experience in the field, she comes to FCV with an industry-leading service design expertise and a proven track record for producing truly transformative service design solutions.
"Service design allows us to define the true value an organization offers its customers, and how best to augment that value across the entire customer journey," says Smith. "To have the support of a forward-thinking agency like FCV is exceptional. FCV's well-structured strategy, user experience, creative and technology offering provides the perfect foundation for delivering service design solutions across any customer experience opportunity. We're already doing some great things for clients using service design methodologies and I'm excited about what's to come."
FCV Interactive is the user-focused transformation agency. Every day, we redesign organizations and create digital services that people love. With over a decade of expertise working with public and private sector clients, we deliver experiences that make life better. To learn more, visit fcvinteractive.com.
For more information: